Think green, act green and be green

In these days green business is an important aspect of leadership. But why’s that?

All people know that they have to be mindful of the nature. The population growth is very strong and will go to 9 billion people in 2040 who have to live on Earth. Some years ago it started with legislation of pollution.

Nowadays most of your customers have mindfulness for nature on top in mind, and the others a bit more delitescent. Therefore your vision of the future and your branding has to be green. For example it’s clear that your organization has to deliver at least with a neutral contribution on Co2 emission within some years.

Also all your employees have the understanding that green business is important for the continuity of your business. More and more green thinking is also a selection criterion for young employee’s to choose for your company to work. For your current employee it’s important for their motivation and feeling about the company.

Finally I think the core of leadership is taking responsibility unconditionally. I think that thinking green is the same as thinking in reducing waste. We have to take care about our natural sources and don’t waste it.